IBM, Paul Rand’s Graphic Standards Manual reprint Architecture Collaboration is more than simply

Collaboration is more than simply a mechanism for the collective management of resources

Laurie Courbier

seen through Nabokov’s original Polaroid photos and the original introduction by English poet James Fenton

le projet de cette publication a été par ailleurs rendu possible grâce à la mise à disposition du manuscrit original par André Magnin

IBM, Paul Rand’s Graphic Standards Manual reprint Architecture Collaboration is more than simplyISBN 979 10 95991 07 6 In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the companys design as a whole, from products to communication right up to the architecture of the buildings. Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the IBM Graphic Design Program. The series of