Retailization: Brand Survival In The Age Of Retailer Power Format:paperback an independently owned cable and

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Retailization: Brand Survival In The Age Of Retailer Power Format:paperback an independently owned cable andRetailization illustrates how brand power is slowly and inexorably being replaced by retailer power whether we like it or not, retail is now central to all business decision making. Many brands lack the tools needed to prevent them becoming trapped between massive, global retailers and well informed, demanding shoppers. In this new retail centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh